Mike Payne

The North Face

The winter wear brand was looking to show off their upcoming collection in a video lookbook and social campaign centered around The Urban Explorer.

We created a dynamic set for a photoshoot and series of films. A custom built treadmill and lightbox floor gave the models a space to strut the new looks, while two massive projection walls became an activated backdrop — displaying a mashup of gritty urban textures juxtaposed against pristine winter forests.

Produced By:
Los York