LA Downtowner
While working with Ferroconcrete in Downtown Los Angeles, we started this as a passion project in the midst of the city's unprecedented renaissance. At the time, there was no other publication online or in print that spoke to the new wave of entrepreneurs, artists, tourists, and residents flocking Downtown. Small to medium businesses had nowhere to tell their stories or advertise, and those new to the area had no means to learn of the fast growing restaurant, entertainment, and retail boom.
The LA Downtowner reveals insider views of Downtown LA’s culture, food, drinks and the people who shape it. Within 7 months Downtowners have trusted us as their guide to all things local and worthy. New businesses now have a place to advertise their events and offerings, putting their business in front of the sought-after audience of younger, lifestyle driven influencers they need to thrive. The LA Downtowner is available in over 80 locations including The Hotel Figueroa, The Ace, and The Standard Hotel.
Produced By:
Ferroconcrete
Creative Direction: Yo Santosa
Brand Direction: Scott Meisse
Art Direction & Design: Mike Payne