Jordan Brand Classic
A time-honored tradition, the Jordan Brand Classic is an annual all-star game featuring some of the nation's top high school hoopers. We were tasked with defining the look and feel of the class of XXXII event at Barclays Center, including developing an animated messaging system for marketing and arena graphics.
Produced By:
Los York
Client: Nike / Jordan Brand
Creative Direction: Serge Kirsanov
Design: Mike Payne, Kenneth Kegley, Adam Linden
Animation: Kenneth Kegley, Adam Linden
DP: Sterling Adgate