India Hicks
The British royal-turned tastemaker was in the midst of developing a line of her own signature products and in need of a key visual signifier for her brand. Cultivating her particular taste from her private island in the Bahamas, India wanted her brand to embody the beachside, bo-ho lifestyle she's become known for.
Using India's handwritten signature as the primary mark, in conjunction with a custom scarab emblem to represent her island paradise, we developed an iconic logo system that has become the soul ofher brand.
Designed at:
Ferroconcrete
Client: India Hicks
Creative Direction: Yo Santosa
Brand Direction: Scott Meisse
Art Direction: Mike Payne
Design: Mike Payne, Cindy Mai