Downtown LA
With an influx of new businesses and residents, Downtown LA has revitalized its charm. The Downtown Center BID is a coalition of members who are committed to enhancing the quality of life in Downtown LA. Having ownership to ‘DowntownLA.com,’ the DCBID serves as the ultimate resource for tourists, business owners, residents, and all things related to Downtown LA. They needed a rebrand that would position DCBID as the name and face of LA’s most sought after metropolis.
We positioned ‘DTLA’ as the main logo for the Downtown Center Business Improvement District, with ‘DowntownLA.com’ continuing its supporting role as both an identifier and call-to-action. The new identity allows for the integration of a range of imagery and tone — using the DTLA mark as a window into the city's history and culture. We focused on giving Downtown Center BID a distinctive mark that raises awareness and connection to the ‘DTLA’ brand — all while leveraging its already iconic primary purple.
Produced By:
Ferroconcrete
Client: Downtown Center BID
Creative Direction: Mike Payne
Brand Direction: Scott Meisse
Copywriting: Janica De Guzman